Deltron's third acquisition in 2024: Elevate UK

The British lift company Deltron is on a shopping spree. The latest acquisitions include Elevate UK in the heart of the UK. Further acquisitions for “targeted regional growth in the UK” are to follow.

By Bernd Lorenz

At the beginning of August, consultancy firm Jerroms Corporate Finance announced the sale of its client Elevate UK. The family-run lift company from Stourport-On-Severn (south-west of Birmingham) was founded in 2014 and is specialised in the maintenance and repair of lifts.

The buyer is Deltron, a lift company belonging to the Pace Group. According to Deltron Managing Director Scott Haywood, all members of the holding company employ around 150 people and most recently generated an annual turnover of £25 million.

"The successful sale to Deltron Lifts forms part of their growth strategy and will further enhance their presence across the Midlands," said Jerroms Corporate Finance in a press release explaining the acquisition. "It was important to us that the acquisition would ensure we continued to provide an excellent service to our customers, ensure the growth of the business and offer security for our staff," explains Harriet Taylor, Managing Director of Elevate UK.

Seven to become ten

Photo: © Deltron

Elevate UK is the third company that Deltron has acquired this year. Previously, the Elevator Group from Sidcup and Metro Lifts from Enfield (both located on the outskirts of London) were acquired.

"Each brand will sit under the Pace Group umbrella and retain their own brand identity in particular when taking regional reputation into account," assures Scott Haywood, whose company generates the majority of its turnover from the maintenance, service and repair of existing lift installations.

The Pace Group currently consists of seven companies, with three more to be added. "We will be making two further acquisitions in September, one in the north of England and one in Scotland," announces the Deltron Managing Director. In addition, the company is already in talks with a large London-based lift company about a takeover in the second half of 2025.

Double-digit million profit

The acquisitions made and planned by the Pace Group are part of its strategy for "targeted regional driven growth up and down the United Kingdom". The acquisitions are intended to "reduce the overall cost of service delivery while still offering customers a faster service", says Scott Haywood.

The Pace Group has set itself an ambitious target for the future: To generate a double-digit million profit before interest, tax, depreciation and amortisation (EBITDA) by 2027.

More information: deltronlifts.co.uk
elevateuklifts.com
theelevatorgroup.co.uk
metrolifts.co.uk