Campaign with influencer Cindy Klink

To further promote barrier-freedom in lifts, the emergency call specialist Telegärtner Elektronik has launched a social media campaign together with the influencer Cindy Klink.

The idea behind the videos and posts is to help people with hearing or speech impediments to use lifts safely and without anxiety. The company from Crailsheim (Germany) already offers corresponding two-sense emergency call solutions.

The lack of barrier-freedom in lifts is a problem for many people. These include millions of people with hearing or speech impediments, who cannot use conventional emergency call solutions or only to a limited extent. Many of them avoid using lifts out of fear of not getting any help in emergencies.

The deaf performer (professional music interpreter), actress and influencer described what this powerlessness due to one-dimensional emergency call solutions feels like in a Facebook post. The post not only reached her 750,000 followers but also many other people – including Odo Hake, Marketing Manager at Telegärtner Elektronik.

What is a deaf performer?

Two-sense emergency call system: Emergency call transmission via smartphone. Photo: © Telegärtner Elektronik

Cindy Klink gives visual expression to music through sign language, mimicry and movement in her work as a deaf performer. She does this in videos and also live, for example this year already at concerts of Sting, Lenny Kravitz and Coldplay. "This does not just enable people with hearing impediments to participate in musical contents - also hearing people are fans and followers and in this way re-experience the emotional depth of songs," explained Odo Hake.

Telegärtner Elektronik has now launched a campaign with Cindy Klink with the aim of helping to make all lifts barrier-free. "It’s not the first time we’ve cooperated with an influencer – and there could have been no better choice," emphasised Hake.

Positive test at Frankfurt Airport

At a first meeting, the influencer tested the newly-installed visual emergency call system at Lufthansa at Frankfurt Airport. The Telegärtner Elektronik two-sense emergency call system installed there enables not only people with hearing and speech impediments to communicate but also those who do not speak the local language. "The system can be intuitively operated and is easy to install," concluded Cindy Klink.

After shooting a video with the Schwäbisch Hall Facility Management GmbH (SHFM), a subsidiary of the building society Bausparkasse Schwäbisch Hall, Telegärtner Elektronik now wants to ensure that the subject of barrier-freedom receives more attention through a social media campaign, e.g. on LinkedIn, Instagram and Facebook. "We have the opportunity to sensitise society to the importance of barrier-freedom in lifts and bring about real changes," Hake pointed out.

More information, photos and videos: tge-gruppe.de/vns